Comments on: Zune’s marketer resigns from Microsoft http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/ Tech for Pinoys - Current News, Views & Reviews Wed, 06 Jun 2007 15:58:33 +0000 http://wordpress.com/ hourly 1 By: reverseengineer http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-147 reverseengineer Sun, 04 Feb 2007 08:14:15 +0000 http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-147 Funny thing I found this morning on a site (which I'm still looking for so I can quote it properly). I read there that (with iPods taking 85% and Microsoft 5% of the market) Microsoft is happy that together with Apple, they control 90% of the DMP market. Duh? Funny thing I found this morning on a site (which I’m still looking for so I can quote it properly). I read there that (with iPods taking 85% and Microsoft 5% of the market) Microsoft is happy that together with Apple, they control 90% of the DMP market.

Duh?

]]> By: Art http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-144 Art Sun, 04 Feb 2007 07:32:57 +0000 http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-144 ADDENDUM: ...Figures that <b>MS</b>NBC would claim the Zune's market share to be ten percent. ;) ADDENDUM:

…Figures that MSNBC would claim the Zune’s market share to be ten percent. ;)

]]> By: Art http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-143 Art Sun, 04 Feb 2007 07:29:27 +0000 http://pwit.wordpress.com/2007/02/04/zunes-marketer-resigns-from-microsoft/#comment-143 The ten percent market share of the Zune refers to sales during the Christmas gift rush. Given how podcentric the market is, ten percent is actually a respectable figure for an underdog device. The problem however is sustainability. The ten percent sales figure happened during the first two weeks of the Christmas rush. But then SanDisk slashed its prices to half and suddenly the market dropped the Zune and headed for the SanDisk players. SanDisk practically tied iPod in media device sales! And that's when Zune thudded to just two percent. Which means that the market would readily drop the Zune like so much dead weight once a more attractive bargain comes to town, while the iPod still retains a remarkable track record for customer loyalty. The ten percent market share of the Zune refers to sales during the Christmas gift rush. Given how podcentric the market is, ten percent is actually a respectable figure for an underdog device.

The problem however is sustainability. The ten percent sales figure happened during the first two weeks of the Christmas rush. But then SanDisk slashed its prices to half and suddenly the market dropped the Zune and headed for the SanDisk players. SanDisk practically tied iPod in media device sales! And that’s when Zune thudded to just two percent.

Which means that the market would readily drop the Zune like so much dead weight once a more attractive bargain comes to town, while the iPod still retains a remarkable track record for customer loyalty.

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